This was, in many ways, a unique project where I learned a lot. It involved an unknown market, unfamiliar production processes, and a culture far from my Brazilian roots. The only certainty I had was my knowledge of the product itself, which became my north star — along with, of course, the two actual stars featured in this advertisement: the Kano Sisters. This production took place in 2023, when remote shootings were already common, so I stayed up late to be online and approve the footage. For this project, it was essential to work with the Japanese production house Flag Inc., which was able to translate live while we were shooting.
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