If it fits the product, comedy is always a good bet for making it stick in the audience’s mind. In this project, we worked with references that a mature audience would remember from the days when teleshopping was common, and as you can see, everything came together pretty well. For this campaign, I was asked to localize the concept for the Japanese market. We hired a cultural consultant, and I can say it was a lot of fun to bring it to life. These ideas were pitched and then executed by DOJO Berlin.
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